essie

Concept, Layout, & Construction

This is a 28-page interactive promotional booklet inspired by the layers and shape of professional nails. This booklet contains a unique spread for testing nail polish colors.

Print

The cover is designed in the style of a french manicure with an intricate beading top layer and a clear acetate layer representing the gloss coat. This booklet includes specialty printing instructions.

Layout

This promotional booklet was specially constructed to show off essie’s featured colors and let customers know more about each of their products. See the clear pages with “Try our Latest Colors!,” featuring colors such as Bouncer it’s me, Sifting Power, and Pink Glove Service.

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