This is a nonprofit seasonal advertising piece for both web and print formats that reminds Wisconsinites to make use of their local parks and campgrounds. Accompanying these advertisements is a 3-page magazine spread on outdoor activities, courtesy, and safety.
Here is one of the seasonal advertisements representing the warmer months. This highlights some of the typical summer outdoor activities as well as the ever exclusive moose sometimes seen in the WI area.
This complimentary article about camping helps readers feel more prepared and inclined to reserve a campsite or go hiking off the beaten path.
No matter what device the audience is reading on, it’s important to provide ads that are designed with flexibility to fit any shape and size (including tablets). Virtually no adjustments are needed for the vertical ad, whereas the horizontal ad needed to be reoriented to fit the space properly.
There are going to be other displays where the space is limited, such as these web ads, but managing these changes is easy.
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