Creating new more digestable catalogs that bring excitement to both new and existing products. To help the sales team have I created a reference guide using icons to sum up nearing 300 pages in the large catalog.
Each product catalog contained detailed product specifications, illustrations, charts/graphs, and features.
Each product series was nearly 30 pages of detailed content including images and product benefits.
The long catalog was about 300 pages and the quick guide I created summed up a large portion of the catalog in 6 pages.
One of my favorite catalogs features farm life and agriculture. This page shows an isometric illustration that I had to expand by roughly 33% to best fit the page spread.
A standard for any company selling products with detailed lighting information.
Below is a quick look of how I summarized a large catalog into only 6 pages.
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